The expenditure on television advertising of the information technology (IT) category in Italy increased significantly by 38.1 million U.S. dollars (+32.2 percent) in 2021. This was a significant increase in the advertising spending. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the IT category on television, the ad expenditure of the IT category on newspapers was lower, while on digital static display it was considerably lower.
Information technology (IT) advertising spending on television in Italy from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Information technology (IT) advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1354425/information-technology-ad-spend-television-italy/
Nielsen. "Information technology (IT) advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1354425/information-technology-ad-spend-television-italy/
Nielsen. (2022). Information technology (IT) advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1354425/information-technology-ad-spend-television-italy/
Nielsen. "Information Technology (It) Advertising Spending on Television in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354425/information-technology-ad-spend-television-italy/
Nielsen, Information technology (IT) advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354425/information-technology-ad-spend-television-italy/ (last visited January 08, 2025)
Information technology (IT) advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354425/information-technology-ad-spend-television-italy/
