The expenditure on television advertising of the entertainment and leisure category in Malaysia increased by 7.1 million U.S. dollars (+48.04 percent) in 2021 in comparison to the previous year. This was the first time during the observed period that the advertising spending has increased in Malaysia. For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the entertainment & leisure category on television, the ad expenditure of the entertainment & leisure category on internet was higher, while spending on newspapers was considerably lower.
Entertainment and leisure advertising spending on television in Malaysia from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Entertainment and leisure advertising spending on television in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1354422/entertainment-leisure-ad-spend-television-malaysia/
Nielsen. "Entertainment and leisure advertising spending on television in Malaysia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1354422/entertainment-leisure-ad-spend-television-malaysia/
Nielsen. (2022). Entertainment and leisure advertising spending on television in Malaysia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1354422/entertainment-leisure-ad-spend-television-malaysia/
Nielsen. "Entertainment and Leisure Advertising Spending on Television in Malaysia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354422/entertainment-leisure-ad-spend-television-malaysia/
Nielsen, Entertainment and leisure advertising spending on television in Malaysia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354422/entertainment-leisure-ad-spend-television-malaysia/ (last visited August 24, 2024)
Entertainment and leisure advertising spending on television in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354422/entertainment-leisure-ad-spend-television-malaysia/