Media & publishing ad spend on digital static display in the Netherlands 2019-2021

Published by Statista Research Department, Nov 17, 2023
In 2021, the expenditure on digital static display advertising of the media and publishing category in the Netherlands decreased by 72.6 million U.S. dollars (46.26 percent) since 2020. This marks the lowest advertising spending during the observed period.
For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the media & publishing category on internet, the ad expenditure of the media & publishing category on outdoor was lower and on magazines it was considerably lower.

Media & publishing advertising spending on digital static display in the Netherlands from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Netherlands

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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