The expenditure on newspapers advertising of the retail category in Italy increased by 53.3 million U.S. dollars (+8.83 percent) since the previous year. Accordingly, 2021 was the first time during the observed period that the advertising spending has increased in Italy. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the retail category on newspapers, the ad expenditure of the retail category on digital static display as well as on outdoor was considerably lower.
Retail advertising spending on newspapers in Italy from 2019 to 2021
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Retail advertising spending on newspapers in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1354406/retail-ad-spend-newspapers-italy/
Nielsen. "Retail advertising spending on newspapers in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1354406/retail-ad-spend-newspapers-italy/
Nielsen. (2022). Retail advertising spending on newspapers in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1354406/retail-ad-spend-newspapers-italy/
Nielsen. "Retail Advertising Spending on Newspapers in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354406/retail-ad-spend-newspapers-italy/
Nielsen, Retail advertising spending on newspapers in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354406/retail-ad-spend-newspapers-italy/ (last visited December 21, 2024)
Retail advertising spending on newspapers in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354406/retail-ad-spend-newspapers-italy/
