Institutions ad spend on digital display in Malaysia 2019-2021

Published by
Amanda Siddharta,
Jun 19, 2024
The expenditure on digital static display advertising of the institutions category in Malaysia increased significantly by 7.2 million U.S. dollars (+159.65 percent) in 2021. With 11.73 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years.
For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the institutions category on internet, the ad expenditure of the institutions category on radio was lower and on magazines it was considerably lower.

Institutions advertising spending on digital static display in Malaysia from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Malaysia

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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