In 2021, the expenditure on television advertising of the entertainment and leisure category in Italy increased significantly by 0.9 billion U.S. dollars (+61.46 percent) since 2020. Therefore, the advertising spending in Italy reached a peak in 2021 with 2.38 billion U.S. dollars. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the entertainment and leisure category on television, the ad expenditure of the entertainment and leisure category on digital static display as well as on newspapers was considerably lower.
Entertainment and leisure advertising spending on television in Italy from 2019 to 2021
(in billion U.S. dollars)
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Nielsen. (December 16, 2022). Entertainment and leisure advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1354398/entertainment-leisure-ad-spend-television-italy/
Nielsen. "Entertainment and leisure advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1354398/entertainment-leisure-ad-spend-television-italy/
Nielsen. (2022). Entertainment and leisure advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1354398/entertainment-leisure-ad-spend-television-italy/
Nielsen. "Entertainment and Leisure Advertising Spending on Television in Italy from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354398/entertainment-leisure-ad-spend-television-italy/
Nielsen, Entertainment and leisure advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1354398/entertainment-leisure-ad-spend-television-italy/ (last visited January 08, 2025)
Entertainment and leisure advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354398/entertainment-leisure-ad-spend-television-italy/