The expenditure on television advertising of the business services category in Italy increased by 27.1 million U.S. dollars (+21.08 percent) in 2021 in comparison to the previous year. Therefore, the advertising spending in Italy reached a peak in 2021 with 155.65 million U.S. dollars. Notably, the advertising spending continuously increased over the last years. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the business services category on television, the ad expenditure of the business services category on digital static display as well as on newspapers was considerably higher.
Business services advertising spending on television in Italy from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Business services advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1354390/business-services-ad-spend-television-italy/
Nielsen. "Business services advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1354390/business-services-ad-spend-television-italy/
Nielsen. (2022). Business services advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1354390/business-services-ad-spend-television-italy/
Nielsen. "Business Services Advertising Spending on Television in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354390/business-services-ad-spend-television-italy/
Nielsen, Business services advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354390/business-services-ad-spend-television-italy/ (last visited January 08, 2025)
Business services advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354390/business-services-ad-spend-television-italy/
