Healthcare ad spend on digital static display in Italy 2019-2021

Published by
Michele Majidi,
Nov 17, 2023
The digital static display ad spending of the healthcare category in Italy increased by 3.5 million U.S. dollars (+4.58 percent) in 2021 in comparison to the previous year. Therefore, the advertising spending in Italy reached a peak in 2021 with 79.95 million U.S. dollars.
For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the healthcare category on digital static display, the ad expenditure of the healthcare category on magazines was considerably higher, while spending on outdoor was lower.

Healthcare advertising spending on digital static display in Italy from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Italy

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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