Media & publishing ad spend on digital display in Malaysia 2019-2021

The expenditure on digital static display advertising of the media and publishing category in Malaysia increased by 0.2 million U.S. dollars (+2.11 percent) in 2021 in comparison to the previous year. This was the first time during the observed period that the advertising spending has increased in Malaysia. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years.
For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the media & publishing category on internet, the ad expenditure of the media & publishing category on television was higher, while spending on newspapers was considerably lower.