Automotive ad spend on magazines in Malaysia 2019-2021

Published by
Amanda Siddharta,
Jun 19, 2024
In 2021, the expenditure on magazines advertising of the automotive category in Malaysia increased significantly by 78.1 thousand U.S. dollars (+33.37 percent) since 2020. This was a significant increase in the advertising spending.
For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the automotive category on magazines, the ad expenditure of the automotive category on internet as well as on radio was considerably higher.

Automotive advertising spending on magazines in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

Malaysia

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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