Healthcare ad spend on digital static display in the Netherlands 2019-2021

Published by Statista Research Department, Nov 17, 2023
The expenditure on digital static display advertising of the healthcare category in the Netherlands increased by 24.9 million U.S. dollars (33.26 percent) in 2021 in comparison to the previous year. With 99.76 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period.
For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the healthcare category on internet, the ad expenditure of the healthcare category on magazines as well as on outdoor was considerably lower.

Healthcare advertising spending on digital static display in the Netherlands from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Netherlands

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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