The expenditure on television advertising of the retail category in Ireland increased by 1.4 million U.S. dollars (4.2 percent) in 2021 in comparison to the previous year. With 34.69 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. For more insights about advertising in Ireland: In 2021, in comparison to the ad expenditure of the retail category on television, the ad expenditure of the retail category on newspapers was lower and on internet it was considerably lower.
Retail advertising spending on television in Ireland from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Retail advertising spending on television in Ireland from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1354341/retail-ad-spend-television-ireland/
Nielsen. "Retail advertising spending on television in Ireland from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1354341/retail-ad-spend-television-ireland/
Nielsen. (2022). Retail advertising spending on television in Ireland from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1354341/retail-ad-spend-television-ireland/
Nielsen. "Retail Advertising Spending on Television in Ireland from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354341/retail-ad-spend-television-ireland/
Nielsen, Retail advertising spending on television in Ireland from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354341/retail-ad-spend-television-ireland/ (last visited July 22, 2024)
Retail advertising spending on television in Ireland from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354341/retail-ad-spend-television-ireland/