In 2021, the expenditure on radio advertising of the media and publishing category in Italy increased by 17.9 million U.S. dollars (+11.92 percent) since 2020. Therefore, the advertising spending in Italy reached a peak in 2021 with 168.02 million U.S. dollars. Notably, the advertising spending continuously increased over the last years. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the media and publishing category on radio, the ad expenditure on digital static display was considerably lower, while spending on newspapers was considerably higher.
Media and publishing advertising spending on radio in Italy from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Media and publishing advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1354331/media-publishing-ad-spend-radio-italy/
Nielsen. "Media and publishing advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1354331/media-publishing-ad-spend-radio-italy/
Nielsen. (2022). Media and publishing advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1354331/media-publishing-ad-spend-radio-italy/
Nielsen. "Media and Publishing Advertising Spending on Radio in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354331/media-publishing-ad-spend-radio-italy/
Nielsen, Media and publishing advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354331/media-publishing-ad-spend-radio-italy/ (last visited January 06, 2025)
Media and publishing advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354331/media-publishing-ad-spend-radio-italy/
