Media & publishing ad spend on radio in Malaysia 2019-2021

The expenditure on radio advertising of the media and publishing category in Malaysia increased significantly by 284.1 thousand U.S. dollars (+82.46 percent) since the previous year. The year 2021 therefore marks a significant change in the advertising spending compared to the previous year. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years.
For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the media & publishing category on radio, the ad expenditure of the media & publishing category on television was considerably higher, while spending on magazines was considerably lower.