In 2021, the expenditure on radio advertising of the institutions category in Italy increased by 4.6 million U.S. dollars (+8.6 percent) since 2020. With 58.09 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the institutions category on radio, the ad expenditure of the institutions category on digital static display as well as on newspapers was considerably higher.
Institutions advertising spending on radio in Italy from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Institutions advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1354324/institutions-ad-spend-radio-italy/
Nielsen. "Institutions advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1354324/institutions-ad-spend-radio-italy/
Nielsen. (2022). Institutions advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1354324/institutions-ad-spend-radio-italy/
Nielsen. "Institutions Advertising Spending on Radio in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354324/institutions-ad-spend-radio-italy/
Nielsen, Institutions advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354324/institutions-ad-spend-radio-italy/ (last visited January 06, 2025)
Institutions advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354324/institutions-ad-spend-radio-italy/
