The expenditure on outdoor advertising of the furnishings category in Italy increased by 0.7 million U.S. dollars (2.64 percent) in 2021. This was the first time during the observed period that the advertising spending has increased in Italy. Nevertheless, the last two years recorded a significant lower ad spend than the preceding years. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the furnishings category on outdoor, the ad expenditure of the furnishings category on digital static display was higher, while on newspapers it was considerably higher.
Furnishings advertising spending on outdoor in Italy from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Furnishings advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1354322/furnishings-ad-spend-outdoor-italy/
Nielsen. "Furnishings advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1354322/furnishings-ad-spend-outdoor-italy/
Nielsen. (2022). Furnishings advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1354322/furnishings-ad-spend-outdoor-italy/
Nielsen. "Furnishings Advertising Spending on Outdoor in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354322/furnishings-ad-spend-outdoor-italy/
Nielsen, Furnishings advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354322/furnishings-ad-spend-outdoor-italy/ (last visited August 24, 2024)
Furnishings advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354322/furnishings-ad-spend-outdoor-italy/