The expenditure on outdoor advertising of the cosmetics and personal care category in Italy increased by 21.4 million U.S. dollars (+85.33 percent) in 2021 in comparison to the previous year. The year 2021 therefore marks a significant change in the advertising spending compared to the previous year. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the cosmetics and personal care category on outdoor, the ad expenditure on digital static display was lower, while spending on newspapers was considerably higher.
Cosmetics and personal care advertising spending on outdoor in Italy from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Cosmetics and personal care advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1354318/cosmetics-personal-care-ad-spend-outdoor-italy/
Nielsen. "Cosmetics and personal care advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1354318/cosmetics-personal-care-ad-spend-outdoor-italy/
Nielsen. (2022). Cosmetics and personal care advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1354318/cosmetics-personal-care-ad-spend-outdoor-italy/
Nielsen. "Cosmetics and Personal Care Advertising Spending on Outdoor in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354318/cosmetics-personal-care-ad-spend-outdoor-italy/
Nielsen, Cosmetics and personal care advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354318/cosmetics-personal-care-ad-spend-outdoor-italy/ (last visited January 08, 2025)
Cosmetics and personal care advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354318/cosmetics-personal-care-ad-spend-outdoor-italy/
