Retail ad spend on digital static display in Italy 2019-2021
The digital static display ad spend of the retail category in Italy increased significantly by 32.9 million U.S. dollars (+43.68 percent) since the previous year. Therefore, the advertising spending in Italy reached a peak in 2021 with 108.26 million U.S. dollars. Notably, the advertising spending continuously increased over the last years.
For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the retail category on digital static display, the ad expenditure of the retail category on magazines was lower, while spending on outdoor was higher.
For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the retail category on digital static display, the ad expenditure of the retail category on magazines was lower, while spending on outdoor was higher.
