The expenditure on radio advertising of the automotive category in Italy decreased by 69.6 million U.S. dollars (-23.56 percent) in 2021 in comparison to the previous year. The advertising spending thereby reached its lowest value in recent years. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the automotive category on radio, the ad expenditure of the automotive category on digital static display was lower, while spending on newspapers was considerably higher.
Automotive advertising spending on radio in Italy from 2019 to 2021
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Automotive advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1354310/automotive-ad-spend-radio-italy/
Nielsen. "Automotive advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1354310/automotive-ad-spend-radio-italy/
Nielsen. (2022). Automotive advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1354310/automotive-ad-spend-radio-italy/
Nielsen. "Automotive Advertising Spending on Radio in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354310/automotive-ad-spend-radio-italy/
Nielsen, Automotive advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354310/automotive-ad-spend-radio-italy/ (last visited January 06, 2025)
Automotive advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354310/automotive-ad-spend-radio-italy/
