In 2021, the expenditure on outdoor advertising of the business services category in Italy increased by 6.8 million U.S. dollars (+36.02 percent) since 2020. This was the first time during the observed period that the advertising spending has increased in Italy. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the business services category on outdoor, the ad expenditure of the business services category on digital static display as well as on newspapers was considerably higher.
Business services advertising spending on outdoor in Italy from 2019 to 2021
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Business services advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1354308/business-services-ad-spend-outdoor-italy/
Nielsen. "Business services advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1354308/business-services-ad-spend-outdoor-italy/
Nielsen. (2022). Business services advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1354308/business-services-ad-spend-outdoor-italy/
Nielsen. "Business Services Advertising Spending on Outdoor in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354308/business-services-ad-spend-outdoor-italy/
Nielsen, Business services advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354308/business-services-ad-spend-outdoor-italy/ (last visited January 08, 2025)
Business services advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354308/business-services-ad-spend-outdoor-italy/