The expenditure on outdoor advertising of the retail category in Italy increased significantly by 30.5 million U.S. dollars (+31.65 percent) since the previous year. With 126.9 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the retail category on outdoor, the ad expenditure of the retail category on digital static display was lower, while spending on newspapers was considerably higher.
Retail advertising spending on outdoor in Italy from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1354305/retail-ad-spend-outdoor-italy/
Nielsen. "Retail advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1354305/retail-ad-spend-outdoor-italy/
Nielsen. (2022). Retail advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1354305/retail-ad-spend-outdoor-italy/
Nielsen. "Retail Advertising Spending on Outdoor in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354305/retail-ad-spend-outdoor-italy/
Nielsen, Retail advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354305/retail-ad-spend-outdoor-italy/ (last visited December 21, 2024)
Retail advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354305/retail-ad-spend-outdoor-italy/
