Healthcare ad spend on cinema in Italy 2019-2021

Published by
Julia Faria
,
Jul 14, 2025
The expenditure on cinema advertising of the healthcare category in Italy decreased by
***
million U.S. dollars (-
*****
percent) in 2021 in comparison to the previous year. This marks the lowest advertising spending during the observed period. Notably, the advertising spending is continuously decreasing over the last years.
For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the healthcare category on cinema, the ad expenditure of the healthcare category on magazines as well as on outdoor was considerably higher.
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Healthcare advertising spending on cinema in Italy from 2019 to 2021 (in million U.S. dollars)

CharacteristicSpending in million U.S. dollars
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Showing entries 1 to 3 (3 entries in total)
Statistic: Healthcare advertising spending on cinema in Italy from 2019 to 2021 (in million U.S. dollars)

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Source

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Nielsen

Release date

December 2022

Region

Italy

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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