Healthcare ad spend on cinema in Italy 2019-2021
The expenditure on cinema advertising of the healthcare category in Italy decreased by 8.2 million U.S. dollars (-67.18 percent) in 2021 in comparison to the previous year. This marks the lowest advertising spending during the observed period. Notably, the advertising spending is continuously decreasing over the last years.
For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the healthcare category on cinema, the ad expenditure of the healthcare category on magazines as well as on outdoor was considerably higher.
For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the healthcare category on cinema, the ad expenditure of the healthcare category on magazines as well as on outdoor was considerably higher.
