The expenditure on television advertising of the healthcare category in Italy saw no significant changes in 2021 in comparison to the previous year 2020 and remained at around 3.48 billion U.S. dollars. Still, the advertising spending reached its highest value in the observed period in 2021. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the healthcare category on television, the ad expenditure of the healthcare category on digital static display as well as on newspapers was considerably lower.
Healthcare advertising spending on television in Italy from 2019 to 2021
(in billion U.S. dollars)
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Nielsen. (December 16, 2022). Healthcare advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1354292/healthcare-ad-spend-television-italy/
Nielsen. "Healthcare advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1354292/healthcare-ad-spend-television-italy/
Nielsen. (2022). Healthcare advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1354292/healthcare-ad-spend-television-italy/
Nielsen. "Healthcare Advertising Spending on Television in Italy from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354292/healthcare-ad-spend-television-italy/
Nielsen, Healthcare advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1354292/healthcare-ad-spend-television-italy/ (last visited January 08, 2025)
Healthcare advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354292/healthcare-ad-spend-television-italy/
