The expenditure on cinema advertising of the institutions category in Italy increased by 16.9 million U.S. dollars (+501.98 percent) in 2021. The year therefore marks a significant change in the advertising spending compared to the previous year. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the institutions category on cinema, the ad expenditure of the institutions category on magazines as well as on outdoor was considerably higher.
Institutions advertising spending on cinema in Italy from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Institutions advertising spending on cinema in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1354286/institutions-ad-spend-cinema-italy/
Nielsen. "Institutions advertising spending on cinema in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1354286/institutions-ad-spend-cinema-italy/
Nielsen. (2022). Institutions advertising spending on cinema in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1354286/institutions-ad-spend-cinema-italy/
Nielsen. "Institutions Advertising Spending on Cinema in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354286/institutions-ad-spend-cinema-italy/
Nielsen, Institutions advertising spending on cinema in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354286/institutions-ad-spend-cinema-italy/ (last visited January 08, 2025)
Institutions advertising spending on cinema in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354286/institutions-ad-spend-cinema-italy/
