The expenditure on television advertising of the retail category in Italy increased by 0.5 billion U.S. dollars (+24.87 percent) in 2021 in comparison to the previous year. Therefore, the advertising spending in Italy reached a peak in 2021 with 2.52 billion U.S. dollars. Notably, the advertising spending continuously increased over the last years. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the retail category on television, the ad expenditure of the retail category on digital static display as well as on newspapers was considerably lower.
Retail advertising spending on television in Italy from 2019 to 2021
(in billion U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1354280/retail-ad-spend-television-italy/
Nielsen. "Retail advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1354280/retail-ad-spend-television-italy/
Nielsen. (2022). Retail advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1354280/retail-ad-spend-television-italy/
Nielsen. "Retail Advertising Spending on Television in Italy from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354280/retail-ad-spend-television-italy/
Nielsen, Retail advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1354280/retail-ad-spend-television-italy/ (last visited January 08, 2025)
Retail advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354280/retail-ad-spend-television-italy/
