In 2021, the expenditure on television advertising of the household appliances category in Italy increased by 0.6 billion U.S. dollars (+50.08 percent) since 2020. With 1.78 billion U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the household appliances category on television, the ad expenditure of the household appliances category on magazines as well as on outdoor was considerably lower.
Household appliances advertising spending on television in Italy from 2019 to 2021
(in billion U.S. dollars)
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Nielsen. (December 16, 2022). Household appliances advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1354275/household-appliances-ad-spend-television-italy/
Nielsen. "Household appliances advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1354275/household-appliances-ad-spend-television-italy/
Nielsen. (2022). Household appliances advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1354275/household-appliances-ad-spend-television-italy/
Nielsen. "Household Appliances Advertising Spending on Television in Italy from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354275/household-appliances-ad-spend-television-italy/
Nielsen, Household appliances advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1354275/household-appliances-ad-spend-television-italy/ (last visited January 08, 2025)
Household appliances advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354275/household-appliances-ad-spend-television-italy/
