In 2021, the expenditure on magazines advertising of the cosmetics & personal care category in Italy increased by 38.9 million U.S. dollars (+7.93 percent) since 2020. This was the first time during the observed period that the advertising spending has increased in Italy. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the cosmetics & personal care category on magazines, the ad expenditure of the cosmetics & personal care category on digital static display as well as on outdoor was considerably lower.
Cosmetics and personal care advertising spending on magazines in Italy from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Cosmetics and personal care advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1354254/cosmetics-personal-care-ad-spend-magazines-italy/
Nielsen. "Cosmetics and personal care advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1354254/cosmetics-personal-care-ad-spend-magazines-italy/
Nielsen. (2022). Cosmetics and personal care advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1354254/cosmetics-personal-care-ad-spend-magazines-italy/
Nielsen. "Cosmetics and Personal Care Advertising Spending on Magazines in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354254/cosmetics-personal-care-ad-spend-magazines-italy/
Nielsen, Cosmetics and personal care advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354254/cosmetics-personal-care-ad-spend-magazines-italy/ (last visited January 08, 2025)
Cosmetics and personal care advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354254/cosmetics-personal-care-ad-spend-magazines-italy/