The expenditure on radio advertising of the healthcare category in Italy decreased by 5.6 million U.S. dollars (-11.03 percent) since the previous year. As a result, the advertising spending in Italy saw its lowest number in 2021 with 45.17 million U.S. dollars. For more insights on advertising in Italy: In 2021, in comparison to the ad expenditure of the healthcare category on radio, the ad expenditure of the healthcare category on digital static display was higher, while on newspapers it was considerably higher.
Healthcare advertising spending on radio in Italy from 2019 to 2021
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Healthcare advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1354250/healthcare-ad-spend-radio-italy/
Nielsen. "Healthcare advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1354250/healthcare-ad-spend-radio-italy/
Nielsen. (2022). Healthcare advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1354250/healthcare-ad-spend-radio-italy/
Nielsen. "Healthcare Advertising Spending on Radio in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354250/healthcare-ad-spend-radio-italy/
Nielsen, Healthcare advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354250/healthcare-ad-spend-radio-italy/ (last visited January 06, 2025)
Healthcare advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354250/healthcare-ad-spend-radio-italy/