Finance ad spend on digital static display in Italy 2019-2021

Published by
Michele Majidi,
Nov 17, 2023
The digital static display ad spending of the finance category in Italy amounted to 94.96 million U.S. dollars in 2021, marking a 2.48 percent increase from the previous year's value of 92.69 million. In comparison to digital static display ad spending, finance ad spending on magazines as well as on outdoor was lower.

Finance advertising spending on digital static display in Italy from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Italy

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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