The expenditure on radio advertising of the beverages category in Italy saw no significant changes in 2021 in comparison to the previous year 2020 and remained at around 38.59 million U.S. dollars. Nevertheless, this was the first time during the observed period that the advertising spending increased in Italy. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the beverages category on radio, the ad expenditure of the beverages category on digital static display was higher, while on newspapers it was considerably higher.
Beverages advertising spending on radio in Italy from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Beverages advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1354235/beverages-ad-spend-radio-italy/
Nielsen. "Beverages advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1354235/beverages-ad-spend-radio-italy/
Nielsen. (2022). Beverages advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1354235/beverages-ad-spend-radio-italy/
Nielsen. "Beverages Advertising Spending on Radio in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354235/beverages-ad-spend-radio-italy/
Nielsen, Beverages advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354235/beverages-ad-spend-radio-italy/ (last visited January 08, 2025)
Beverages advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354235/beverages-ad-spend-radio-italy/
