The expenditure on outdoor advertising of the automotive category in Italy increased by 9.7 million U.S. dollars (+36.54 percent) in 2021. This was the first time during the observed period that the advertising spending has increased in Italy. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the automotive category on outdoor, the ad expenditure of the automotive category on digital static display as well as on newspapers was considerably higher.
Automotive advertising spending on outdoor in Italy from 2019 to 2021
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Automotive advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1354234/automotive-ad-spend-outdoor-italy/
Nielsen. "Automotive advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1354234/automotive-ad-spend-outdoor-italy/
Nielsen. (2022). Automotive advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1354234/automotive-ad-spend-outdoor-italy/
Nielsen. "Automotive Advertising Spending on Outdoor in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354234/automotive-ad-spend-outdoor-italy/
Nielsen, Automotive advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354234/automotive-ad-spend-outdoor-italy/ (last visited August 25, 2024)
Automotive advertising spending on outdoor in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354234/automotive-ad-spend-outdoor-italy/