Transport & tourism ad spend on cinema in Italy 2019-2021

The expenditure on cinema advertising of the transport and tourism category in Italy increased by million U.S. dollars (+ percent) in 2021 in comparison to the previous year. The year 2021 therefore marks a significant change in the advertising spending compared to the previous year. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years.
For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the transport & tourism category on cinema, the ad expenditure of the transport and tourism category on outdoor was higher, while on magazines it was considerably higher.