The expenditure on television advertising of the healthcare category in Ireland saw no significant changes in 2021 in comparison to the previous year and remained at around 14.64 million U.S. dollars. Nevertheless, this was the first time during the considered period that the advertising spending declined, albeit slowly, in Ireland. For more insights about advertising in Ireland: In 2021, in comparison to the ad expenditure of the healthcare category on television, the ad expenditure of the healthcare category on newspapers was lower and on internet it was considerably lower.
Healthcare advertising spending on television in Ireland from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Healthcare advertising spending on television in Ireland from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1354203/healthcare-ad-spend-television-ireland/
Nielsen. "Healthcare advertising spending on television in Ireland from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1354203/healthcare-ad-spend-television-ireland/
Nielsen. (2022). Healthcare advertising spending on television in Ireland from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1354203/healthcare-ad-spend-television-ireland/
Nielsen. "Healthcare Advertising Spending on Television in Ireland from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354203/healthcare-ad-spend-television-ireland/
Nielsen, Healthcare advertising spending on television in Ireland from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354203/healthcare-ad-spend-television-ireland/ (last visited August 24, 2024)
Healthcare advertising spending on television in Ireland from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354203/healthcare-ad-spend-television-ireland/