The expenditure on magazine advertising of the apparel category in Italy increased by 80.9 million U.S. dollars (8.11 percent) in 2021 in comparison to the previous year. This was the first time during the observed period that the advertising spending has increased in Italy. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the apparel category on magazines, the ad expenditure of the apparel category on internet as well as on outdoor was considerably lower.
Apparel advertising spending on magazines in Italy from 2019 to 2021
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Apparel advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1354193/apparel-ad-spend-magazines-italy/
Nielsen. "Apparel advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1354193/apparel-ad-spend-magazines-italy/
Nielsen. (2022). Apparel advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1354193/apparel-ad-spend-magazines-italy/
Nielsen. "Apparel Advertising Spending on Magazines in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354193/apparel-ad-spend-magazines-italy/
Nielsen, Apparel advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354193/apparel-ad-spend-magazines-italy/ (last visited December 27, 2024)
Apparel advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354193/apparel-ad-spend-magazines-italy/
