Retail ad spend on magazines in Italy 2019-2021

Published by
Michele Majidi,
Nov 17, 2023
In 2021, the expenditure on magazine advertising in the retail category in Italy amounted to 101.9 million U.S. dollars, marking a slight increase from the previous year's value of 100.52 million. In comparison to the ad spending on magazines, the retail ad expenditure on digital static display as well as on outdoor was higher.

Retail advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Italy

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Leading players

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Consumer insights

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