The expenditure on outdoor advertising of the business services category in Ireland increased by 243.2 thousand U.S. dollars (26.63 percent) in 2021 in comparison to the previous year. This was the first time during the observed period that the advertising spending has increased in Ireland. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years. For more insights about advertising in Ireland: In 2021, in comparison to the ad expenditure of the business services category on outdoor, the ad expenditure of the business services category on magazines was lower, while spending on radio was considerably higher.
Business services advertising spending on outdoor in Ireland from 2019 to 2021
(in 1,000 U.S. dollars)
Characteristic
Spending in thousand U.S. dollars
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Nielsen. (December 16, 2022). Business services advertising spending on outdoor in Ireland from 2019 to 2021 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1354162/business-services-ad-spend-outdoor-ireland/
Nielsen. "Business services advertising spending on outdoor in Ireland from 2019 to 2021 (in 1,000 U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1354162/business-services-ad-spend-outdoor-ireland/
Nielsen. (2022). Business services advertising spending on outdoor in Ireland from 2019 to 2021 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1354162/business-services-ad-spend-outdoor-ireland/
Nielsen. "Business Services Advertising Spending on Outdoor in Ireland from 2019 to 2021 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354162/business-services-ad-spend-outdoor-ireland/
Nielsen, Business services advertising spending on outdoor in Ireland from 2019 to 2021 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1354162/business-services-ad-spend-outdoor-ireland/ (last visited August 24, 2024)
Business services advertising spending on outdoor in Ireland from 2019 to 2021 (in 1,000 U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354162/business-services-ad-spend-outdoor-ireland/