Business services ad spend on digital static display in Ireland 2019-2021

Published by Statista Research Department, Nov 17, 2023
The expenditure on digital static display advertising of the business services category in Ireland increased significantly by 802 thousand U.S. dollars (111.1 percent) since the previous year. With 1.5 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period.
For more insights about advertising in Ireland: In 2021, in comparison to the ad expenditure of the business services category on internet, the ad expenditure of the business services category on newspapers as well as on radio was considerably higher.

Business services advertising spending on digital static display in Ireland from 2019 to 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

Ireland

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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