Transport & tourism ad spend on digital static display in Ireland 2019-2021

Published by Statista Research Department, Nov 17, 2023
The expenditure on digital static display advertising of the transport and tourism category in Ireland increased by 0.6 million U.S. dollars (51.75 percent) in 2021 in comparison to the previous year. This was a significant increase in the advertising spending. Nevertheless, the last two years recorded a significantly lower advertising spending than the preceding years.
For more insights about advertising in Ireland: In 2021, in comparison to the ad expenditure of the transport & tourism category on internet, the ad expenditure of the transport & tourism category on magazines was considerably lower, while spending on outdoor was higher.

Transport & tourism advertising spending on digital static display in Ireland from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Ireland

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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