Information technology ad spend on digital static display in Ireland 2019-2021

Published by Statista Research Department, Nov 17, 2023
In 2021, the expenditure on digital static display advertising of the information technology category in Ireland decreased by 65.4 thousand U.S. dollars (12.37 percent) compared to 2020. This was the first time during the observed period that the advertising spending declined in Ireland.
For more insights about advertising in Ireland: In 2021, in comparison to the ad expenditure of the information technology category on internet, the ad expenditure of the information technology category on newspapers was higher and on radio it was considerably higher.

Information technology advertising spending on digital static display in Ireland from 2019 to 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

Ireland

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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