In 2021, the expenditure on television advertising of the entertainment and leisure category in Indonesia decreased by 12.3 million U.S. dollars (-13.38 percent) since 2020. Therefore, the advertising spending in Indonesia saw its lowest number in that year with 79.69 million U.S. dollars. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Indonesia: In 2021, in comparison to the ad expenditure of the entertainment & leisure category on television, the ad expenditure of the entertainment & leisure category on radio as well as on magazines was considerably lower.
Entertainment and leisure advertising spending on television in Indonesia from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Entertainment and leisure advertising spending on television in Indonesia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1354057/entertainment-leisure-ad-spend-television-indonesia/
Nielsen. "Entertainment and leisure advertising spending on television in Indonesia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1354057/entertainment-leisure-ad-spend-television-indonesia/
Nielsen. (2022). Entertainment and leisure advertising spending on television in Indonesia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1354057/entertainment-leisure-ad-spend-television-indonesia/
Nielsen. "Entertainment and Leisure Advertising Spending on Television in Indonesia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354057/entertainment-leisure-ad-spend-television-indonesia/
Nielsen, Entertainment and leisure advertising spending on television in Indonesia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354057/entertainment-leisure-ad-spend-television-indonesia/ (last visited August 24, 2024)
Entertainment and leisure advertising spending on television in Indonesia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354057/entertainment-leisure-ad-spend-television-indonesia/