The expenditure on radio advertising of the furnishings category in Indonesia decreased significantly by 260.1 thousand U.S. dollars (-30.61 percent) in 2021 in comparison to the previous year. The advertising spending thereby reached its lowest value in recent years. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Indonesia: In 2021, in comparison to the ad expenditure of the furnishings category on radio, the ad expenditure of the furnishings category on television was considerably higher, while spending on magazines was considerably lower.
Furnishings advertising spending on radio in Indonesia from 2019 to 2021
(in 1,000 U.S. dollars)
Characteristic
Spending in thousand U.S. dollars
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Nielsen. (December 16, 2022). Furnishings advertising spending on radio in Indonesia from 2019 to 2021 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1354045/furnishings-ad-spend-radio-indonesia/
Nielsen. "Furnishings advertising spending on radio in Indonesia from 2019 to 2021 (in 1,000 U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1354045/furnishings-ad-spend-radio-indonesia/
Nielsen. (2022). Furnishings advertising spending on radio in Indonesia from 2019 to 2021 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1354045/furnishings-ad-spend-radio-indonesia/
Nielsen. "Furnishings Advertising Spending on Radio in Indonesia from 2019 to 2021 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354045/furnishings-ad-spend-radio-indonesia/
Nielsen, Furnishings advertising spending on radio in Indonesia from 2019 to 2021 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1354045/furnishings-ad-spend-radio-indonesia/ (last visited August 24, 2024)
Furnishings advertising spending on radio in Indonesia from 2019 to 2021 (in 1,000 U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354045/furnishings-ad-spend-radio-indonesia/