In 2021, the expenditure on radio advertising of the automotives category in Indonesia increased by 0.2 million U.S. dollars (+17.15 percent) since 2020. This was the first time during the observed period that the advertising spending has increased in Indonesia. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years. For more insights about advertising in Indonesia: In 2021, in comparison to the ad expenditure of the automotive category on radio, the ad expenditure of the automotive category on television was considerably higher, while spending on magazines was considerably lower.
Automotive advertising spending on radio in Indonesia from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Automotive advertising spending on radio in Indonesia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1354035/automotive-ad-spend-radio-indonesia/
Nielsen. "Automotive advertising spending on radio in Indonesia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1354035/automotive-ad-spend-radio-indonesia/
Nielsen. (2022). Automotive advertising spending on radio in Indonesia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1354035/automotive-ad-spend-radio-indonesia/
Nielsen. "Automotive Advertising Spending on Radio in Indonesia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354035/automotive-ad-spend-radio-indonesia/
Nielsen, Automotive advertising spending on radio in Indonesia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354035/automotive-ad-spend-radio-indonesia/ (last visited August 24, 2024)
Automotive advertising spending on radio in Indonesia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354035/automotive-ad-spend-radio-indonesia/