The expenditure on television advertising in the information technology category in France increased significantly by 84.7 million U.S. dollars (87.09 percent) in 2021 in comparison to the previous year. At 181.97 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. For more insights about advertising in France: In 2021, in comparison to ad spend in the information technology category on television, the ad expenditure in the information technology category on digital static display was higher, while spending on newspaper was considerably lower.
Information technology (IT) advertising spending on television in France from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Information technology (IT) advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1354015/information-technology-ad-spend-television-france/
Nielsen. "Information technology (IT) advertising spending on television in France from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1354015/information-technology-ad-spend-television-france/
Nielsen. (2022). Information technology (IT) advertising spending on television in France from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1354015/information-technology-ad-spend-television-france/
Nielsen. "Information Technology (It) Advertising Spending on Television in France from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354015/information-technology-ad-spend-television-france/
Nielsen, Information technology (IT) advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354015/information-technology-ad-spend-television-france/ (last visited December 22, 2024)
Information technology (IT) advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354015/information-technology-ad-spend-television-france/
