Apparel ad spend on radio in France 2020-2021

Published by Statista Research Department, Nov 17, 2023
In 2021, the apparel category in France spent 192.97 million U.S. dollars on radio advertising in the country. In 2020, this spending amounted to 165.55 million U.S. dollars.
For more insights about advertising in France: In 2021, in comparison to the ad expenditure of the apparel category on radio, the ad expenditure of the apparel category on internet as well as on newspapers was higher.

Apparel advertising spending on radio in France in 2020 and 2021 (in million U.S. dollars)

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Release date

December 2022

Region

France

Survey time period

2020 and 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Statistics on " Audio advertising in France "

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Overview

7

Radio advertising

7

Digital audio advertising

8

Consumer perspective

8

Further related statistics

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Topics

Audio advertising in FrancePodcast industry in FranceOnline radio in FranceAdvertising in FranceDigital advertising in France
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