Beverages ad spend on radio in France 2020-2021

Published by Statista Research Department, Nov 17, 2023
In 2021, the beverages category in France spent 65.72 million U.S. dollars on radio advertising in the country. In 2020, this spending amounted to 71.21 million U.S. dollars.
For more insights about advertising in France: In 2021, in comparison to ad spend in the beverages category on radio, the ad expenditure in the beverages category on digital static display as well as on newspaper was lower.

Beverages advertising spending on radio in France in 2020 and 2021 (in million U.S. dollars)

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Release date

December 2022

Region

France

Survey time period

2020 and 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Statistics on " Audio advertising in France "

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Other statistics that may interest you Audio advertising in France

Overview

7

Radio advertising

7

Digital audio advertising

8

Consumer perspective

8

Further related statistics

10

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