In 2021, the expenditure on television advertising in the retail category in France increased by 120.5 million U.S. dollars (14.23 percent) compared to 2020. Therefore, ad spend reached a peak in 2021 at 967.39 million U.S. dollars. For more insights about advertising in France: In 2021, in comparison to ad spend in the retail category on television, the ad expenditure in the retail category on digital static display was lower and on newspaper it was considerably lower.
Retail advertising spending on television in France from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1353995/retail-ad-spend-television-france/
Nielsen. "Retail advertising spending on television in France from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1353995/retail-ad-spend-television-france/
Nielsen. (2022). Retail advertising spending on television in France from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1353995/retail-ad-spend-television-france/
Nielsen. "Retail Advertising Spending on Television in France from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1353995/retail-ad-spend-television-france/
Nielsen, Retail advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1353995/retail-ad-spend-television-france/ (last visited December 22, 2024)
Retail advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1353995/retail-ad-spend-television-france/
