Information technology ad spend on outdoor in France 2019-2021

Published by Statista Research Department, Nov 17, 2023
In 2021, the expenditure on outdoor advertising in the information technology category in France increased by 1.3 million U.S. dollars (32.72 percent) compared to 2020. Despite the growth, the advertising spending remained below that recorded previous to the COVID-19 pandemic.
For more insights about advertising in France: In 2021, in comparison to ad spend in the information technology category on outdoor, the ad expenditure in the information technology category on digital static display as well as on newspaper was considerably higher.

Information technology advertising spending on outdoor advertising in France from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

France

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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