In 2021, the expenditure on outdoor advertising in the information technology category in France increased by 1.3 million U.S. dollars (32.72 percent) compared to 2020. Despite the growth, the advertising spending remained below that recorded previous to the COVID-19 pandemic. For more insights about advertising in France: In 2021, in comparison to ad spend in the information technology category on outdoor, the ad expenditure in the information technology category on digital static display as well as on newspaper was considerably higher.
Information technology advertising spending on outdoor advertising in France from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Information technology advertising spending on outdoor advertising in France from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1353970/information-technology-ad-spend-outdoor-france/
Nielsen. "Information technology advertising spending on outdoor advertising in France from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1353970/information-technology-ad-spend-outdoor-france/
Nielsen. (2022). Information technology advertising spending on outdoor advertising in France from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1353970/information-technology-ad-spend-outdoor-france/
Nielsen. "Information Technology Advertising Spending on Outdoor Advertising in France from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1353970/information-technology-ad-spend-outdoor-france/
Nielsen, Information technology advertising spending on outdoor advertising in France from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1353970/information-technology-ad-spend-outdoor-france/ (last visited July 22, 2024)
Information technology advertising spending on outdoor advertising in France from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1353970/information-technology-ad-spend-outdoor-france/