In 2021, the expenditure on television advertising in the transport and tourism category in France increased by 71.5 million U.S. dollars (27.79 percent) compared to 2020. Despite the growth, the advertising spending remained below that recorded previous to the COVID-19 pandemic. For more insights about advertising in France: In 2021, in comparison to ad spend in the transport and tourism category on television, the ad expenditure in the transport and tourism category on digital static display was lower and on newspaper it was considerably lower.
Transport & tourism advertising spending on television in France from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Transport & tourism advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1353959/transport-tourism-ad-spend-television-france/
Nielsen. "Transport & tourism advertising spending on television in France from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1353959/transport-tourism-ad-spend-television-france/
Nielsen. (2022). Transport & tourism advertising spending on television in France from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1353959/transport-tourism-ad-spend-television-france/
Nielsen. "Transport & Tourism Advertising Spending on Television in France from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1353959/transport-tourism-ad-spend-television-france/
Nielsen, Transport & tourism advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1353959/transport-tourism-ad-spend-television-france/ (last visited August 25, 2024)
Transport & tourism advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1353959/transport-tourism-ad-spend-television-france/