The expenditure on radio advertising of the retail category in Indonesia decreased by 1.1 million U.S. dollars (-27.67 percent) in 2021 in comparison to the previous year. The advertising spending thereby reached its lowest value in recent years. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Indonesia: In 2021, in comparison to the ad expenditure of the retail category on radio, the ad expenditure of the retail category on television was considerably higher, while spending on magazines was considerably lower.
Retail advertising spending on radio in Indonesia from 2019 to 2021
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Retail advertising spending on radio in Indonesia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1353956/retail-ad-spend-radio-indonesia/
Nielsen. "Retail advertising spending on radio in Indonesia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1353956/retail-ad-spend-radio-indonesia/
Nielsen. (2022). Retail advertising spending on radio in Indonesia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1353956/retail-ad-spend-radio-indonesia/
Nielsen. "Retail Advertising Spending on Radio in Indonesia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1353956/retail-ad-spend-radio-indonesia/
Nielsen, Retail advertising spending on radio in Indonesia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1353956/retail-ad-spend-radio-indonesia/ (last visited November 04, 2024)
Retail advertising spending on radio in Indonesia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1353956/retail-ad-spend-radio-indonesia/
