In 2021, the expenditure on television advertising in the healthcare category in France increased by 113.4 million U.S. dollars (10.53 percent) compared to 2020. Therefore, ad spend reached a peak in 2021 at 1.2 billion U.S. dollars. For more insights about advertising in France: In 2021, in comparison to ad spend in the healthcare category on television, the ad expenditure in the healthcare category on digital static display as well as on newspaper was considerably lower.
Healthcare advertising spending on television in France from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Healthcare advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1353931/healthcare-ad-spend-television-france/
Nielsen. "Healthcare advertising spending on television in France from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1353931/healthcare-ad-spend-television-france/
Nielsen. (2022). Healthcare advertising spending on television in France from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1353931/healthcare-ad-spend-television-france/
Nielsen. "Healthcare Advertising Spending on Television in France from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1353931/healthcare-ad-spend-television-france/
Nielsen, Healthcare advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1353931/healthcare-ad-spend-television-france/ (last visited August 25, 2024)
Healthcare advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1353931/healthcare-ad-spend-television-france/